Google Top Contributors Now Google Product Experts

Google announced in the Google Help Forums they have rebranded the Google Top Contributors program into what they are calling the Google Product Experts program. Google is updating the various badges and marketing around this program, but the people and what they do as volunteers for Google is not changing.[…]

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Guide to the top marketing automation platforms

Regardless of your company’s size and marketing sophistication, marketing automation tools can provide the following benefits to the organization: Increased marketing efficiency. Enhanced ability to generate more and better qualified leads. A multichannel view of prospect behavior. Better alignment of sales and marketing goals. Improved lead conversion and ROI. MarTech[…]

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