Sheley Enterprises

Gear up your paid social plan for Q4

Q4 is right around the corner and it’s imperative to do some legwork now to set yourself up for success once the holiday season is upon us. Paid social is likely to have a significant impact on your overall efforts – not only in building the funnel but actually delivering[…]

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Analyzing Facebook Lead-In Text Length

We exported all of the link posts we published for the last 6 months, over 3,000 in all, and analyzed post performance across groups in 40-character increments. We chose groups of 40 because prior research in this area concluded that Facebook posts that were 40 characters or fewer performed best.[…]

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LinkedIn Marketing Shouldn’t be Overlooked

I’ve been a LinkedIn member for several years now, in fact, I signed up on December 11th 2007 at 2:07 AM according to my profile dump. Which everyone is able to access, it’s interesting to look back and see what I spent my time doing. I remember using the question[…]

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