How to Recover Lost Conversions with a Google Ads Script

We’re finally in Q4, the most exciting time for conversion-focused advertisers. While it’s exciting because it’s the time of the year when most sales happen, it can be a pretty tedious time for account management. Many advertisers shift into a sort of maintenance mode during Q4. Account structures are set.[…]

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Expanded phrase match negatives: A script for misspellings

As paid search specialists, our strength lies in our ability to exert control over our keyword targeting. Every month or so, there are new threats to this control. We must be strong in battling this pay-per-click (PPC) kryptonite. We must build super automation to help save the world from bad[…]

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