How to use video to close more sales deals – via Vidyard

Trust is a fundamental component of any good sales relationship, and – as any great salesperson knows – you can create incredible trust with a personal connection. All of your efforts to humanize your brand and connect with customers are worthwhile because people ultimately want to do business with genuine,[…]

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Create Video Marketing for the Entire Sales Funnel

Editor’s note: This post originally appeared as contributed content on Salesforce.com.  While most marketers are aware of the incredible effect video can have as part of the marketing mix, I still see a lot of B2B brands create top-of-the-funnel explainer videos and call it a day. This is a huge[…]

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