How to Use Facebook Live: The Ultimate Guide

In April 2016, Facebook launched Facebook Live, a live video streaming service that lets anyone broadcast from their mobile devices straight to their Facebook News Feed. Since its launch, live streaming video has exploded in popularity — particularly on Facebook Live, where according to Vimeo, 78% of online audiences are[…]

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5 Reasons Your Facebook Ads Aren’t Converting & How to Improve Them

Facebook advertising is one of the best tools available for audience research and promoting your brand. But even experienced digital marketers can run into issues with their Facebook advertising campaigns; namely turning targeted traffic into conversions. At my digital marketing firm, we recently ran into an issue running a digital[…]

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