Top 5 Advantages of Facebook Marketing for Your Business

With more than 1.4 billion users visiting every day, Facebook is definitely the largest social media platform today. That’s why marketers can’t ignore the potential reach that the social networking behemoth can give to businesses. In fact, 80 million businesses have a presence on the social network, according to Facebook. Some marketers,[…]

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Facebook Releases Tools for Creating Mobile Video Ads

Facebook is rolling out a set of tools to help advertisers create ads that are tailor-made for mobile devices. The new video creation tools will allow advertisers to take still image ads and turn them into mobile-first video ads. This includes converting existing images and text assets into video ads[…]

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Facebook to Remove Over 5,000 Ad Targeting Options

Facebook announced plans to remove over 5,000 ad targeting options in an effort to prevent discriminatory advertising practices. The company says minimizing the risk of abuse is more important than continuing to offer these otherwise legitimate ways to reach customers. Facebook did not offer a complete list of targeting options[…]

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