Berners-Lee’s Case #ForTheWeb | Search Engine Watch

On Monday, November 5, Tim Berners-Lee unveiled a document called “The Case for the Web” which outlines principles to protect and enhance the web’s future, as well as craft a collective contract for May 2019. He revealed these plans for a contract at the Web Summit in Lisbon, together with[…]

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Case study: The tale of two internal link tweaks

Back in 2016, I wrote a piece on optimizing internal linking structures.  In the article, we discussed a range of issues from PageRank and link equity flow to anchor text and more. I wrote the article after performing an audit on a large e-commerce site called Trophy Central. Since several years[…]

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