Why following SEO trends guarantees SEO budget waste.

Search engine optimization (SEO) can have a strong impact on a business, driving revenue and profits. Other times, it’s frustrating and fruitless and feels like you’re pouring money down the drain. A lot of content has been published on the virtues of SEO and why you should use it, but[…]

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SMM Fails & Micro Budget Advertising

When I polled my tweeps recently about who they would like to see interviewed for the SEMrush blog, Akvile DeFazio’s name was enthusiastically mentioned numerous times. With good reason. Akvile is the President and powerhouse behind social media advertising company, AKvertise. She has worked with large brands, such as Bing, Search Engine[…]

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