B2B Brand Uses Game of Thrones Video to Drive Webinar Attendance

Alright, so you’ve got an important webinar to promote, but you’re an enterprise mobility management and security solutions company. I mean, as a B2B brand with a niche audience, how creative could you possibly get with your marketing? Based on Fiberlink’s clever approach with video, the answer seems to be[…]

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Selling your brand through video

As marketers we understand that delivering growth requires the combination of strong direct marketing efforts and establishing and delivering consistently on our brand. When it comes to video content, it typically falls into one camp or the other – traffic/conversion building or brand building. In this week’s edition of our[…]

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