B2B Brand Uses Game of Thrones Video to Drive Webinar Attendance

Alright, so you’ve got an important webinar to promote, but you’re an enterprise mobility management and security solutions company. I mean, as a B2B brand with a niche audience, how creative could you possibly get with your marketing? Based on Fiberlink’s clever approach with video, the answer seems to be[…]

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What B2B Brands can Learn From Doritos – Vidyard

When it comes to content sustainability, there’s a lot of marketers under pressure to produce new assets on a regular basis. Content reuse and curation can definitely help to lessen content overwhelm, but there’s also a case for crowdsourced video. Now, I don’t know about you, but when I think[…]

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B2B audiences find business content most often through search

Clutch’s survey of 384 consumers of online business content found that 87% of respondents frequently encounter business content using search engines, slightly more than the 85% who find business content through social media and 75% who encounter content most frequently on company websites.   The study indicates that B2B audiences are avid[…]

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