B2B audiences find business content most often through search

Clutch’s survey of 384 consumers of online business content found that 87% of respondents frequently encounter business content using search engines, slightly more than the 85% who find business content through social media and 75% who encounter content most frequently on company websites.   The study indicates that B2B audiences are avid[…]

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The rise of the modern B2B marketer

The rise of the modern B2B marketer is changing the way marketing and sales teams work together to generate new business and deliver ROI.  New research from Contentive, a global B2B marketing and events company, found that the role of the modern B2B marketing professional is rapidly shifting owing to the[…]

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