Log File Analysis 101 – Whiteboard Friday

Log file analysis can provide some of the most detailed insights about what Googlebot is doing on your site, but it can be an intimidating subject. In this week’s Whiteboard Friday, Britney Muller breaks down log file analysis to make it a little more accessible to SEOs everywhere. […]

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Adding Context to Content Analysis

This article relies on two related arguments: 1. Bad content on big websites earns more links than it deserves.2. Great content on small websites earns fewer links than it deserves. Why does this matter? Because most of us base our content strategy on the “most linked” content on a topic.[…]

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