Targeted Automobile Advertising: The Next PPC Frontier

It’s no secret that brands regularly leverage targeted advertising tactics to more accurately: Hone in on desired audiences. Increase the likelihood of conversions. Maximize ROI on their digital advertising efforts. But targeted ads in cars? While it might seem unconventional now, the concept is no longer out of the realm[…]

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Amazon emerges as search advertising powerhouse

Amazon is already well-known for its rising dominance of the ecommerce market and other fast-growing segments like AWS, its leading cloud computing platform — now, their search advertising business is booming as well. In fact, it’s on track to generate more than $10 billion in advertising revenues over the next[…]

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Amazon Advertising tips from Bai and LEGO

At our Transformation of Search Summit earlier this month, we heard a fan-favorite session on Amazon Advertising.  In this session, John Denny (formerly of Bai, currently Cavu Venture Partners) and Luis Navarrate Gomez (LEGO) gave real strategies for how they leveraged both paid and organic search on Amazon to grow[…]

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