Sheley Enterprises

Forget me not: 3 steps to make your PPC ads more memorable

What makes some ads stick in your mind, while others are instantly forgotten and relegated to the trash heap of online noise we’re exposed to every day? Have the memorable ad creators simply struck it lucky? Have the others taken general advertising principles, done some brainstorming and hoped for the[…]

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Google Lets Advertisers Add a Third Headline to Text Ads

Google is letting advertisers add an additional headline and description to text ads. In total, text ads can now have up to three headlines and two descriptions. Google has also expanded the number of characters in a description to 90 characters. This means text ads can now contain as many[…]

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