How Creating an Emotional Response Helps Drive Action With Video

When it comes down to it, you need two types of video content marketing to succeed: Stuff that inspires and stuff that helps. Helpful how-to type videos are critical for helping you appear in search results, but your other story-driven video marketing is responsible for eliciting authentic feelings from future[…]

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Why Video is the Best Medium for Inspiring Action

In a series of interviews lined up at Hubspot Inbound ’13, we scored this awesome chat with the amazing Aussie, Paull Young of charity: water. Serving as the Director of Digital for the non-profit organization, Paull and his incredible team work to bring safe drinking water to people in developing[…]

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