How Ecommerce Websites Can Achieve E-A-T Quality

When Google updated their Search Quality Rater Guidelines in July this year, the concept of E-A-T (Expertise, Authority, Trust) gained spotlight once again. The updated guidelines increased the focus on E-A-T, as well as the author of the content as an individual – not just the authority of the website/brand[…]

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Some Old Advice to Achieve Marketing Success

Real talk, not all marketers actually studied marketing. You know, it’s just not one of those sexy subjects that catches the eye of a teenager applying to university. For me, it was political science. I was already avidly following the politics of my country, and it sounded pretty cool to[…]

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