How to A/B Test your Marketing Video

“Let’s A/B test that.” You hear it over and over because, according to Steelhouse, A/B testing is the most used testing method for improving conversion rates. And ya know why? Because it works. Obama himself raised an extra $61 million due to A/B testing. You can’t argue with that. And[…]

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Surprising SEO A/B Test Results – Whiteboard Friday

You can make all the tweaks and changes in the world, but how do you know they’re the best choice for the site you’re working on? Without data to support your hypotheses, it’s hard to say. In this week’s edition of Whiteboard Friday, Will Critchlow explains a bit about what[…]

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