Google has built in Google Lens directly into the new Pixel 3 camera. It is super impressive and basically lets you tap on something while looking at the camera and it will give you information about what you are looking at. So phone numbers can be clicked on to dial, products can come up in Google Shopping to buy and landmarks can be given search results.
Google calls this Lens Suggestions and it brings these actions right into the main Pixel camera. “Simply point your camera, and with a single tap, call or save a phone number on a takeout menu, send an email right from a flyer, or open an address in Google Maps. This is all done on-device and takes advantage of Pixel Visual Core, so it doesn’t require an internet connection,” Google said.
Here is a video of how it works:
Here is how you experience it:
Let’s not forget that Google Lens features are also coming to image search soon. This may all lead to more traffic to your site because if you come up for results in Google Lens, it might help you get traffic. Or it might just help Google direct people to Google Shopping. 🙂
Forum discussion at Twitter.