This Team’s Conquered The Culture Video. Here’s how.

Culture. It’s all the buzz. But it’s about more than open offices, free lobster lunches, and dock chairs. It’s about the people. And what better way to showcase your people than with video? Plasticity Labs, a B2B company building a platform that connects employees, increases engagement, and develops the traits[…]

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How McDonald’s Uses Video to Bust Myths About The McRib

One of McDonald’s most revered (and most parodied) recurring menu items is the McRib. Following a wildly successful tie-in with the 1994 live-action adaptation of The Flintstones, the rib-shaped pork sandwich has made occasional appearances on McDonald’s North American menu, and attracted a cult-like following. Most recently, a photo was[…]

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Create Amazing Video Content on a Budget

Once your marketing team gets initial buy-in for content marketing – more specifically, video, your first thought might be, “Yes! we’re going to be so cool!”, but then you start thinking about your budget. On one hand, if your marketing department looks like this, you might feel like you’re in the[…]

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