Do you need school to be a designer?

After high school during the youth years you ask yourself what’s next in life and what’s the best outcome. So you start thinking about the most renown profession that you always thought are the money maker: doctor, lawyer, astronaut, etc. On the other hand there’s the creative side of so[…]

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The Use of ‘Big Data’ to Create Chain of Excellence

“It is a capital mistake to theorise before one has data.” Sherlock Holmes (Sir Arthur Conan Doyle) … particularly as the emergence of the so-called “Big Data” makes the issue of data scarcity a thing of the past. The capture of data and its transformation into business insights as a[…]

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Analyzing Facebook Lead-In Text Length

We exported all of the link posts we published for the last 6 months, over 3,000 in all, and analyzed post performance across groups in 40-character increments. We chose groups of 40 because prior research in this area concluded that Facebook posts that were 40 characters or fewer performed best.[…]

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