How to A/B Test your Marketing Video

“Let’s A/B test that.” You hear it over and over because, according to Steelhouse, A/B testing is the most used testing method for improving conversion rates. And ya know why? Because it works. Obama himself raised an extra $61 million due to A/B testing. You can’t argue with that. And[…]

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24 Video Marketing Influencers, Blogs, and Books to Follow

Who doesn’t love a little “light reading” on a regular basis? You do! That’s why you’re in marketing, right? I mean, things change at such a rapid pace in the marketing world that staying fresh on new content is a pretty critical component to keeping your own marketing activities up[…]

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A GIF Post: A Day in the Life of a Content Marketing Manager

Being a content creator is no easy task. Between changing deadlines, the constant need for compelling, actionable content, and the shifting needs of your prospects and customers, your days are packed! Whenever anyone asks you why you look like a head with your chicken cut off, feel free to send[…]

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