There’s no question that, in the modern landscape, a big part of your marketing strategy is digital. Consumers and businesses alike are almost always online — and you want to be able to reach them and observe their behavior where they spend the most time.
When it comes to content sustainability, there’s a lot of marketers under pressure to produce new assets on a regular basis. Content reuse and curation can definitely help to lessen content overwhelm, but there’s also a case for crowdsourced video. Now, I don’t know about you, but when I think[…]