Touchdowns & Fumbles of Early Released Super Bowl Ads

For people who aren’t big football fans, there’s really only two things to look forward to when the Super Bowl comes around: The puppy bowl, and its yearly re-enactment of sporting glory with tiny furry animals The clever commercials that brands pay millions of dollars to air during an event[…]

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Is Your Product How-To Video a How-Not-To?

You’ve got an amazing product and you want to teach the world how to use it. And, brilliant marketer that you are, you want to do that using a How-To video instead of subjecting people to user guides and instruction manuals aplenty (snoooore). But with so many products and so[…]

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Do I Need A Video? 5 Questions To Ask For Your Next Campaign

As you may have guessed, we’re big believers in the power of video. It’s compelling, sharable, and most importantly trackable. 82% of B2B marketers reported success with video marketing initiatives. What’s not to love? Much like any medium, it is possible to have too much of a good thing. Not[…]

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