10 Best Video Marketing Examples of 2014

The use of video in content marketing continued to climb this past year … and for good reason: most marketers say that video is more effective at producing conversions than any other medium. So with 2014 coming to a close, we collected our favorite video marketing from throughout the year[…]

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A Guide to Attributing Content Marketing Initiatives to Your Pipeline

71% of marketers are increasing investment in content marketing,  however 85% of B2B marketers are failing to attribute their content marketing to business results. And the currently traveled path which relies on gut instinct and soft metrics, as opposed to strategically-aligned data, is getting tougher and tougher to travel. Time[…]

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How to Build an Effective B2B Video Series

Video series’ are a strategic way to add substance to your content calendar on an ongoing basis. They also – potentially more importantly – provide your audience a reason to keep coming back to your content. And lastly, video series’ help you to build a sense of familiarity with your[…]

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